About Me

Traci FaillaI help businesses and not-for-profits tell their stories in ways that resonate with their various stakeholders. Over the course of more than two decades, I have helped organizations reach their customers, clients and constituents through awareness programs, content marketing, marketing materials, media relations, special events, grassroots outreach, cause-related initiatives and conferences.

Formerly a vice president in the brand marketing group at Ketchum Public Relations, I apply the strategic, research-based approach practiced in the world’s top agencies to the creative ideas so valued by and necessary for clients of every size.

Clients I have worked with include top for- and not-for-profit bands, such as:

Major Brands & Manufacturers
Andes Candies
Barq’s Root Beer
Dixie Riddle Cups
Encyclopaedia Britannica
Merrill Lynch/Schwart, LaPorta, Siwek & Associates
Miller Brewing Company
Shure Microphones
Tru Vue
Wendy’s International

Not-for-Profit Organizations
American Student Dental Association
Gynecologic Cancer Foundation
Lions Clubs International
Lions Clubs International Foundation
MECA Music Conference
Oak Park Tennis Center
Seven Generations Ahead
The Dave Thomas Foundation for Adoption
The Milk Mustache Campaign
The Other White Meat
Tuesday’s Child

Independent Medical Practices
Fox Valley Orthopaedics
Northcenter Eye Care

Writing has always been a part of my life, and I am involved in continuing education and the creative writing community at StoryStudio Chicago, where I recently completed the writing center’s innovative Novel In A Year program. When I am not working on my “long fiction piece,” I write short stories and personal essays, and blog at www.genxatmidlife.com.

An active volunteer, I have served on the auxiliary board for the Anti-Cruelty Society and been a coach for Girls On The Run. I also provide pro bono services through the Taproot Foundation.