Content

The sheer volume of information the average person receives every day requires businesses and not-for-profits to stand out in many ways, including writing.

Great writing is more than just lovely words and well-constructed sentences. Great writing is meaningful — it taps into your constituents’ heads and hearts.  Great writing is genuine — it helps your audiences get to know you better and establish a sense of trust. Great writing is memorable — it offers a take-away, whether it’s an emotional response, insight or knowledge.

Developing content is about more than just great writing. It involves mining for stories, capturing voice, understanding the value that exists between what you want to say and what your audience wants to hear.

Today content comes in many forms, but the best always begin with strong writing. Throughout my two decades in marketing communications, excellent writing has been a cornerstone of my practice. Materials I’ve written, among others, include:

  • Website content
  • Press materials
  • Social media
  • Brochure copy
  • Email and print newsletter copy
  • Bylined articles
  • White papers
  • Personal essays
  • Marketing toolkits for local and grassroots outreach
  • Education materials
  • Video scripts
  • Public service announcements
  • New business proposals
  • Magazine articles

Each business and organization has different writing needs. If you are interested in learning more about how I can help you, please get in touch with me at t.failla@comcast.net.